In our vision, respecting the traditional automotive values ‘individual freedom and flexibility’ and using the new disruptive technologies; Electrification, Automation and Connectivity, the automobile will very likely consolidate its position as preferred choice for mobility of persons and goods during the 21th century. Meanwhile one should focus on tempting goals, the Six Zero’s. Zero Emission, Zero Energy, Zero Congestion, Zero Accident, Zero Empty and Zero Cost will guide us step by step towards a road map to a new sustainable road transport, economy and ecology. Examples from best practice prove that all this is possible. The choice is to us.
 
Biography
Frank Rieck is Research Professor Future Mobility at the Research Centre Sustainable Port Cities of the Rotterdam University of Applied Science. Educated as Mechanical Engineer and Industrial Designer. Has a background in various innovation, marketing and management functions in the Automotive Industry. Is currently, responsible for the research & innovation regarding Future Mobility. And is chairman of Dutch-INCERT a Dutch network of knowledge centres regarding eMobility and is representing the Netherlands as vice president of EU organization AVERE.